ideaBOOST Case Studies: Brainstorming – Ghost Town Project


partnersuche mit handicap tlc Author: Zan Chandler

como conocer gente de venezuela Lead Facilitators: Ina Fichman, Eric Blais, Theresa Kowall-Shipp


The Ghost Town ProjectIntuitive Pictures

rencontres hommes israeliens The Ghost Town Project (GTP) is a multi-platform initiative where online engagement has real world implications and influence. The project brings online communities, locals and experts together to rebuild and restore landmark buildings in different locations. Ghost Town Project uncovers the intimate story of how and why a site was abandoned, and also looks to the future with the help of a restoration team of historians, architects and conservationists.

dating sites perth australia From the fall 2012 until spring 2013, Intuitive Pictures’ The Ghost Town Project was one of seven projects to participate in the CFC Media Lab’s digital entertainment accelerator, ideaBOOST. The program employs the best practices from tech’s lean startup movement and other disciplines. The program’s goal is to help companies navigate the entertainment and technology startup market, sharpen their product vision, and refine their strategies to target audiences and generate sustainable revenues. As part of this program, the teams were exposed to a number of participatory design techniques. Each team made use of several techniques in order to further the development of their projects.


check The Brainstorming technique was used to inform the learning and discovery phase of the Ghost Town Project. A component of a larger 3-hour Focus Group, the brainstorming session called on participants to generate a list of potential sites for revitalization.

Participants: Participants in the Brainstorming session were members of the general public who had expressed an interest in the restoration of old or abandoned sites.

Supportive methods:

faire des rencontres beauvais In addition to Brainstorming, the Ghost Town Project team made us of two other methods during their  3-hour Focus Group: Survey and Make Tools.


citas online quito The GTP team was early in the development of its concept and needed to get feedback from the public on the core concept and proposed direction. As Brainstorming is a group problem solving/creativity technique, it was ideal for generating multiple options for possible future sites for restoration.

Process summary:

best dating sites in zambia Participants in the Brainstorming session were informed that the focus of this exercise was to explore possible sites for future restoration projects. Armed with the basic rules for effective brainstorming, the group of participants proposed potential sites for exploration.


citas de paginas web en texto A broad list of potential sites was generated by the group and complemented a short list previously identified by the GTP team. The process of discussing the merits of these sites enabled the group to identify a short list of locations with strong potential and to draft the criteria for choosing future sites for the Ghost Town Project to profile.


Participants also chose the previously identified Heidelberg Inn at the Keansburg Amusement Park in New Jersey, USA as the restoration site to launch The Ghost Town Project.

ideaBOOST is the CFC Media Lab’s accelerator that emphasizes Audience Engagement for entertainment platform development. This case study was prepared for the ASTOUND initiative, a partnership between the CFC, HotDocs, and OCAD University.