Category Archives: Design

Thematic Analysis

Authour: Michi Komori Edited by Christine Keene Problem Analyzing qualitative data from research is a challenging but necessary task in the innovation process. Data acquired during the Learn phase will reveal insights and challenges that lead to research question development and can often provide clues to potential interventions. Solution Thematic analysis can be used to […]


Authour:Josina Vink Edited by Christine Keene Problem Understanding complexity, developing empathy, establishing common ground, and eliciting participation and collaboration with stakeholders. Solution Storytelling is a flexible design research method with a broad range of applications, associated processes and variations. While there are no universal standards for implementation, there are a variety of documented procedures for […]

Semi-Structured Interviews

Authour: Ben McCammon Edited by Christine Keene Problem Identification of insights into an issue from the perspective of participants or end-users. Solution Semi-structured Interviews are used to gather focused, qualitative textual data. This method offers a balance between the flexibility of an open-ended interview and the focus of a structured ethnographic survey. Use When This […]

Empathy Tools

Authours: Jon Hoss & Naseer Roopani Edited by Christine Keene Problem Designers may have difficulty empathizing with a user who has different abilities (e.g., a physical or mental impairment) or who lives in a very different personal or social situation. This makes it hard to design empathically without resorting to stereotyping or unintentional ego-design. Solution […]


Arthour:Gabe Sawhney Edited by Christine Keene Problem Expert roundtables are a tool for quickly gathering opinions and perspectives from well-informed people. However, the problem with roundtables is that they can produce conflicting information. More influential, aggressive or senior roundtable members can inadvertently exert undue influence on the result. It can also be difficult to get […]


Author:Oksana Kachur & Peter Jones Edited by Christine Keene Problem: “Computeritis” is a growing problem. The computer is a logic machine that only makes visible the conditions that existed before it. People, on the other hand, are logical but also perceptive. Dennis Schliecher, Director of User Experience architecture with Sears, argues that we are becoming […]

ideaBOOST Case Studies: Prototyping – Buffer Fest

Prototyping Author: Zan Chandler Lead Facilitators: Corey Vidal, Tim Deegan Overview: Buffer Festival, ApprenticeA Productions The Buffer Festival is an annual event that recognizes and showcases the best creative work from established and emerging YouTube creators. The festival will leverage the most accomplished YouTubers to help emerging talent and brands connect to a relevant audience. […]

ideaBOOST Case Studies: Modelling and Simulation – Ramen Party

Modelling and Simulation Author: Zan Chandler Lead Facilitators: Lilian Chan, John Poon, John Mak Overview: Ramen Party Ramen Party is a cross-media entertainment property that gets preschool children and their culture-savvy parents interested in music, food, and culture by introducing them to quirky characters based on Japanese food ingredients. Each of these characters has both a […]

ideaBOOST Case Studies: Think Aloud – Rollers of the Realm

Contextual Design: Think Aloud Author: Zan Chandler Lead facilitator: Thomas Detko Overview:   Rollers of the Realm, Phantom Compass Combining the skill mastery and physics of pinball, with the challenge of physics-based puzzle play, and the engagement of role playing games, Rollers of the Realm (RTR) offers a new yet familiar and accessible gaming experience. […]