ideaBOOST Case Studies: Make Tools – Ghost Town Project

Generative Research: Make Tools

sites Author: Zan Chandler Lead facilitators: Ina Fichman, Eric Blais, Theresa Kowall-Shipp


The Ghost Town Project, Intuitive Pictures

click for more The Ghost Town Project (GTP) is a multi-platform initiative where online engagement has real world implications and influence. The project brings online communities, locals and experts together to help rebuild and restore landmark buildings in different locations. Ghost Town Project seeks to uncover the intimate story of how and why a site was abandoned, and also look to the future with the help of a restoration team of historians, architects and conservationists.

1ere rencontre УЂme jumelle From the fall 2012 until spring 2013, The Ghost Town Project was one of seven teams to participate in the CFC Media Lab’s digital entertainment accelerator, ideaBOOST. The program employs the best practices from tech’s lean startup movement and other disciplines. The program’s goal is to help companies navigate the entertainment and technology startup market, sharpen their product vision, and refine their strategies to target audiences and generate sustainable revenues. As part of this program, the teams were exposed to a number of participatory design techniques. Each team made use of several techniques in order to further the development of their projects.


do and sojin dating rumor The Generative Research: Make Tools method was used to inform the definition and conceptualization phases of the Ghost Town Project. This method enabled the team to gain valuable feedback on how to structure their project.


numero de putas Participants in the Focus Group were members of the general public who had expressed an interest in the restoration of old or abandoned sites. Many of the participants were members of GTP’s Facebook group.

Supportive methods: This method was used in conjunction with Brainstorming, Survey and Make Tools in a 3-hour Focus Group.


country speed dating The Ghost Town Project team chose the Heidelberg Inn, at Keansburg, New Jersey for the Make Tools exercise. This site was outside the geographic region of the Focus Group participants, who were located in Toronto, Ontario. The goals of this exercise was to explore how interested potential audience members might be in the revitalization of a site geographically removed them them. It was also an opportunity to understand how participating in the redesign process of a site might foster an investment in its revitalization.

Process summary:

see this page The Generative Design: Make Tools method was used in the  final segment of the Focus Group. The participants were given an introduction to the Keansburg Amusement Park and then seated at two large tables.  Each table was provided with blow-ups and aerial views of the site and tracing paper. They were instructed that they had 90 minutes to reimagine the Heidelberg Inn. Their instructions were to:

  • site de rencontre oran keep the basic structure of the building

  • stay within a budget is $100,000, including materials and some of the labour

  • maintain a schedule of: 3 weeks for community consultation, 2 weeks for design development, ~4 weeks for permit, material/product sourcing & contractor award/mobilization, and 6-8 weeks for construction.

  • In the last 15 minutes, each group presented their “re-imagined” site.

Images or diagrams:

Make Tools

Make Tools


Each of the two groups, presented collaboratively created re-imaginings of the  Heidelberg Inn at the Keansburg Amusement Park.


The Make Tools session confirmed to the GTP team that members of the general public, even those geographically removed from an an old or abandoned site, could be interested in its revitalization. The exercise demonstrated that despite being at a great distance from the site, the act of contributing to the redesign process fostered an investment in the future of that site on the part of participants.

ideaBOOST is the CFC Media Lab’s accelerator that emphasizes Audience Engagement for entertainment platform development. This case study was prepared for the ASTOUND initiative, a partnership between the CFC, HotDocs, and OCAD University.