ideaBOOST Case Studies: Make Tools – Ramen Party

Make Tools

rencontrer tb joshua Author: Zan Chandler

site de rencontre cubaine Lead Facilitators: Lilian Chan, John Poon, John Mak

Overview:

Ramen Party 

http://hongrie-gourmande.com/frensis/242 Ramen Party is a cross-media entertainment property that gets preschool children and their culture-savvy parents interested in music, food, and culture by introducing them to quirky characters based on Japanese food ingredients. Each of these characters has both a distinct musical sound and a signature goofy dance, which, when brought together, create not only a tasty bowl of Ramen, but also a fun little song and a party full of dancing friends. Our products will include a free music video to introduce the characters, an interactive storybook app that has challenges for the reader to accomplish in order to collect characters, and merchandise such as a variety of interactive and traditional toys.

partnersuche schwerin kostenlos From the fall 2012 until spring 2013, Ramen Party was one of seven teams to participate in the CFC Media Lab’s digital entertainment accelerator, ideaBOOST. The program employs the best practices from tech’s lean startup movement and other disciplines. The program’s goal is to help companies navigate the entertainment and technology startup market, sharpen their product vision, and refine their strategies to target audiences and generate sustainable revenues. As part of this program, the teams were exposed to a number of participatory design techniques. Each team made use of several techniques in order to further the development of their projects.

Method:

conocer mujeres colombia por internet The Ramen Party team used the Make Tools method to inform the definition and conceptualization phases of their project.

Participants:

comment se presenter dans un site de rencontre Participants in the participatory design sessions were parents with their young children.

Supportive methods:

san antonio tx on line dating This method was used in conjunction with Simulation and Observation.

Goals:

best site As the Ramen Party team was bringing a new world to life that included previously unknown characters and settings, they needed to know if the world and its characters were compelling to parents and children.

Process summary:

rencontre gay bouillon To get the feedback on their newly created world and set of characters,  the Ramen Party team produced a set of experiences for the kids and their parents. For the Make Tools elements, the team set up several stations for parents and children to interact with:

  • more A craft station, which was supplied with basic elements of the Ramen Party characters so that the kids would easily put them together;

  • An animation station, where the team made video animations with the Ramen Party characters created by the kids;

  • A music station, where the kids explored the music behind the characters; and

  • A credits station, where the kids spelled out their names with letters cut out of magazines to create the credit sequence for the compilation video of the kids’ animated characters.

The parents and their kids moved from station to station at their leisure.

Images or diagrams:

Ramen Party characters

Ramen Party characters being crafted

Kids making Ramen Party characters

Kids making Ramen Party characters

The music station

The music station where kids could play with sounds and music related to the characters.

Results:

The Make Tools method provided an opportunity for the parents and children to interact with various elements of the Ramen Party brand – the characters, setting, and music. The activity at each of the various stations demonstrated that the kids responded readily to the Ramen Party characters and world.

Outcome:

Some parents confirmed that their kids had an enhanced interest in food, ramen in particular, as a result of the experience.

 ideaBOOST is the CFC Media Lab’s accelerator that emphasizes Audience Engagement for entertainment platform development. This case study was prepared for the ASTOUND initiative, a partnership between the CFC, HotDocs, and OCAD University.